Moz Pro vs SE Ranking

Moz Pro is an SEO platform combining keyword research through Keyword Explorer, rank tracking across search engines and locations, site crawling and auditing for technical SEO issues, and competitive and SERP analysis. Newer AI-powered features analyze search intent, group keyword suggestions, and surface brand-mention insights across AI/LLM search results in addition to traditional Google rankings. Every plan includes MozBar, a browser SEO toolbar, on-page optimization grading, custom reporting for agencies and in-house teams, and access to Moz Academy's SEO training courses. Moz Pro is priced across four tiers from Starter at roughly $39/month (billed annually) up to larger-scale plans, targeting SEO professionals, agencies, and marketers who need both day-to-day SEO tools and a way to prove results to clients or leadership.

SE Ranking is an SEO platform that combines traditional rank tracking with keyword research, competitor analysis, backlink monitoring, and website auditing in one workspace. It also tracks brand visibility inside AI-driven search experiences like ChatGPT, Gemini, and Google AI Overviews, extending beyond classic search engine rankings. Built with agencies and growing businesses in mind, SE Ranking includes white-label reporting, an Agency Pack for client-facing work, and content tools like an AI writer and content editor. Used by tens of thousands of agencies across more than 150 countries, it positions itself as a more affordable full-suite alternative to the largest SEO platforms.

• Long-established SEO data provider trusted for accuracy by many marketers
• Bundles keyword research, audits, and rank tracking rather than requiring separate tools
• Custom reporting is well suited for agencies serving multiple clients
• Includes structured SEO training via Moz Academy

• Broad feature set covering rank tracking, audits, backlinks, and content in one subscription
• AI search visibility tracking is ahead of many competitors on ChatGPT and Gemini monitoring
• White-label reporting suits agencies managing multiple clients
• Generally positioned as more affordable than the largest enterprise SEO suites

• Entry-level Starter plan has more limited crawl/campaign allowances than higher tiers
• Monthly billing costs noticeably more than the annual-billed price
• Additional campaigns beyond plan limits cost extra ($10/campaign/month)

• No free plan, only a 14-day free trial
• Higher project and keyword limits require jumping to pricier tiers
• Enterprise-level needs require contacting sales for custom pricing