Moz Pro vs Serpstat

Moz Pro is an SEO platform combining keyword research through Keyword Explorer, rank tracking across search engines and locations, site crawling and auditing for technical SEO issues, and competitive and SERP analysis. Newer AI-powered features analyze search intent, group keyword suggestions, and surface brand-mention insights across AI/LLM search results in addition to traditional Google rankings. Every plan includes MozBar, a browser SEO toolbar, on-page optimization grading, custom reporting for agencies and in-house teams, and access to Moz Academy's SEO training courses. Moz Pro is priced across four tiers from Starter at roughly $39/month (billed annually) up to larger-scale plans, targeting SEO professionals, agencies, and marketers who need both day-to-day SEO tools and a way to prove results to clients or leadership.

Serpstat is a search marketing platform providing keyword research for SEO and PPC campaigns, competitor analysis that reveals traffic, visibility, backlinks, and ad strategies, and a rank tracker that monitors website rankings across mobile and desktop in 230 countries. Its site audit tool identifies and helps fix on-site issues to improve search rankings, while keyword clustering organizes terms by thematic similarity. The platform also includes a website traffic checker and API/data solutions for teams that want to build Serpstat data into their own tools. It's browser-based with extensions for Chrome, Firefox, Edge, and Opera, and reports over 1.1 million users including agencies, e-commerce businesses, SMBs, SaaS companies, and named clients like Deloitte, Rakuten, Visa, Uber, Shopify, and Samsung.

• Long-established SEO data provider trusted for accuracy by many marketers
• Bundles keyword research, audits, and rank tracking rather than requiring separate tools
• Custom reporting is well suited for agencies serving multiple clients
• Includes structured SEO training via Moz Academy

• Broad feature set spans keyword research, rank tracking, audits, and competitor analysis
• Rank tracking covers 230 countries across mobile and desktop
• Browser extensions make quick lookups convenient during research
• API access supports teams building SEO data into custom workflows

• Entry-level Starter plan has more limited crawl/campaign allowances than higher tiers
• Monthly billing costs noticeably more than the annual-billed price
• Additional campaigns beyond plan limits cost extra ($10/campaign/month)

• Specific pricing tiers aren't shown on the homepage, only a 7-day free trial mention
• Broad toolset may require time to learn compared to single-purpose tools
• Heavier feature depth is aimed more at agencies and larger sites than casual users