Moz Pro vs Semrush
Side-by-side comparison of features, pricing, ratings, and alternatives.
Moz Pro is an SEO platform combining keyword research through Keyword Explorer, rank tracking across search engines and locations, site crawling and auditing for technical SEO issues, and competitive and SERP analysis. Newer AI-powered features analyze search intent, group keyword suggestions, and surface brand-mention insights across AI/LLM search results in addition to traditional Google rankings. Every plan includes MozBar, a browser SEO toolbar, on-page optimization grading, custom reporting for agencies and in-house teams, and access to Moz Academy's SEO training courses. Moz Pro is priced across four tiers from Starter at roughly $39/month (billed annually) up to larger-scale plans, targeting SEO professionals, agencies, and marketers who need both day-to-day SEO tools and a way to prove results to clients or leadership.
Semrush is a digital marketing platform covering SEO, content, advertising, and competitive research from a single dashboard. Its keyword research draws on a database of billions of keywords, backlink analysis covers trillions of tracked backlinks, and its site audit tool flags technical SEO issues across a domain, alongside competitor traffic and market analysis covering hundreds of millions of domain profiles. Beyond traditional SEO, Semrush has added AI Visibility tools that track how brands appear in AI-generated answers from tools like ChatGPT, plus AI-powered content creation, local SEO management, advertising research, and social media planning. It's used by SEO specialists, content marketers, agencies, and enterprises, with plans scaling from a single-site starter tier up to custom enterprise pricing.
- Long-established SEO data provider trusted for accuracy by many marketers
- Bundles keyword research, audits, and rank tracking rather than requiring separate tools
- Custom reporting is well suited for agencies serving multiple clients
- Includes structured SEO training via Moz Academy
- Extremely large keyword and backlink databases compared to most competitors
- Covers SEO, content, ads, local, and social in one platform rather than needing separate tools
- Newer AI Visibility features address how brands show up in AI-generated answers, not just search
- Strong competitor and market research features
- Entry-level Starter plan has more limited crawl/campaign allowances than higher tiers
- Monthly billing costs noticeably more than the annual-billed price
- Additional campaigns beyond plan limits cost extra ($10/campaign/month)
- Pricing is high compared to lighter SEO tools, especially once add-ons are included
- No permanent free plan, only a limited free trial
- Interface can be overwhelming for beginners given the sheer number of tools
More alternatives & similar tools
Alternatives to Moz Pro
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All-in-one SEO platform for rank tracking, keyword research, site audits, and AI search visibility.
SEO and marketing platform for keyword research, competitor analysis, rank tracking, and site audits.
Alternatives to Semrush
View all →SEO and marketing platform for keyword research, competitor analysis, rank tracking, and site audits.
Beginner-friendly SEO toolset for keyword research, rank tracking, and backlink analysis.
All-in-one SEO platform for rank tracking, keyword research, site audits, and AI search visibility.
The Verdict
AI-generated from listing dataSemrush offers a broader, AI‑enhanced suite with massive keyword/backlink data, while Moz Pro provides a more focused, cost‑predictable toolkit with strong reporting and training.
Key differences
- •Semrush’s keyword database (28 billion) and backlink index (43 trillion) far exceed Moz’s unspecified but smaller datasets.
- •Semrush includes AI Visibility tracking for brand presence in AI‑generated answers; Moz only mentions AI/LLM visibility in a brief feature.
- •Moz provides built‑in white‑label reporting and MozBar Chrome extension; Semrush relies on its own dashboard and MCP integration.
- •Semrush’s platform is broader (SEO, ads, social, local) and may overwhelm beginners; Moz’s toolset is tighter and simpler to adopt.
Pricing & value
Both are subscription‑based, but Moz’s plans have clearer limits and no high‑cost add‑ons; Semrush is noted as high‑priced, especially with add‑ons.
Ease of use / learning curve
Semrush’s extensive toolset can overwhelm beginners; Moz is described as less complex and includes training via Moz Academy.
Features & depth
Semrush offers larger keyword/backlink databases, AI Visibility, local SEO, and broader marketing modules.
Integrations & ecosystem
Semrush lists specific integrations (Google Analytics, Search Console, WordPress) and an API; Moz only mentions MozBar and support options.
Collaboration
Moz highlights custom white‑label reports for agencies; Semrush’s collaboration features are not specified.
Scalability
Semrush’s massive data volumes and enterprise‑grade tools suit large, data‑heavy operations; Moz’s limits on campaigns may restrict scale.
Support
Moz provides 24‑hour online support, Help Hub, and Moz Academy; Semrush’s support details are not provided.
Choose Moz Pro if…
Smaller agencies or in‑house teams that prioritize ease of use, clear pricing, reporting, and training resources.
Choose Semrush if…
Enterprises or agencies needing deep keyword/backlink data, AI visibility, and multi‑channel marketing tools.
Common questions
Which tool has the larger keyword and backlink database?
Semrush – 28 billion keywords and 43 trillion tracked backlinks, versus Moz’s unspecified smaller datasets.
Is there a free or low‑cost entry option?
Semrush offers only a limited free trial; Moz provides a paid Starter plan but no permanent free tier.
Which platform includes built‑in training and reporting for agencies?
Moz Pro includes Moz Academy training and white‑label reporting; Semrush does not mention comparable features.