Ahrefs vs Moz Pro
Side-by-side comparison of features, pricing, ratings, and alternatives.
Ahrefs is a search marketing platform built around a large proprietary web index, giving users tools to research keywords, analyze competitor backlinks and traffic, track search rankings, and find technical SEO issues on their own sites. Core modules include Site Explorer for competitor analysis, Keywords Explorer for search demand research, Rank Tracker for monitoring positions, Content Explorer for content and link opportunities, and Site Audit for technical SEO checks.
Moz Pro is an SEO platform combining keyword research through Keyword Explorer, rank tracking across search engines and locations, site crawling and auditing for technical SEO issues, and competitive and SERP analysis. Newer AI-powered features analyze search intent, group keyword suggestions, and surface brand-mention insights across AI/LLM search results in addition to traditional Google rankings. Every plan includes MozBar, a browser SEO toolbar, on-page optimization grading, custom reporting for agencies and in-house teams, and access to Moz Academy's SEO training courses. Moz Pro is priced across four tiers from Starter at roughly $39/month (billed annually) up to larger-scale plans, targeting SEO professionals, agencies, and marketers who need both day-to-day SEO tools and a way to prove results to clients or leadership.
- Very large proprietary web index supporting deep backlink and keyword data
- Covers the full SEO workflow in one platform: keyword research, rank tracking, site audits, and competitor backlink analysis
- Offers a free browser toolbar extension for quick on-page checks outside the main app
- API access included starting at the Standard plan for programmatic data access
- Long-established SEO data provider trusted for accuracy by many marketers
- Bundles keyword research, audits, and rank tracking rather than requiring separate tools
- Custom reporting is well suited for agencies serving multiple clients
- Includes structured SEO training via Moz Academy
- Entry paid plans start at $129/mo for the Lite tier, higher than many SEO tool competitors
- Enterprise pricing at $1,499/mo requires an annual commitment
- Only 1 user seat is included even on the Lite, Standard, and Advanced plans
- Entry-level Starter plan has more limited crawl/campaign allowances than higher tiers
- Monthly billing costs noticeably more than the annual-billed price
- Additional campaigns beyond plan limits cost extra ($10/campaign/month)
More alternatives & similar tools
Alternatives to Ahrefs
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All-in-one SEO platform for rank tracking, keyword research, site audits, and AI search visibility.
Alternatives to Moz Pro
View all →All-in-one SEO platform for rank tracking, keyword research, site audits, and AI search visibility.
SEO and marketing platform for keyword research, competitor analysis, rank tracking, and site audits.
The Verdict
AI-generated from listing dataAhrefs offers a broader data index and API access but costs more and includes fewer seats, while Moz Pro is cheaper per seat with stronger reporting and training features.
Key differences
- •Ahrefs has a larger proprietary web index for deeper backlink and keyword data;
- •Moz Pro includes built-in white‑label reporting and Moz Academy training;
- •Ahrefs API access starts at the Standard plan, whereas Moz Pro’s API is not mentioned;
- •Ahrefs includes only one user seat per plan, while Moz Pro’s seat limits aren’t specified but is positioned for agencies;
- •Pricing starts higher for Ahrefs ($129/mo Lite) versus Moz Pro’s lower‑cost Starter tier, though exact Moz price isn’t given
Pricing & value
Ahrefs starts at $129/mo; Moz Pro’s Starter is lower‑cost, though exact price not listed.
Ease of use / learning curve
Moz Pro bundles training via Moz Academy, aiding onboarding; Ahrefs offers no comparable training.
Features & depth
Ahrefs provides a larger web index, API access, Brand Radar, and comprehensive SEO workflow tools.
Integrations & ecosystem
Ahrefs lists Looker Studio integration and an API; Moz Pro lists only 24‑hour online support, no integrations noted.
Collaboration
Moz Pro emphasizes custom white‑label reports for agencies; Ahrefs includes only one seat per plan.
Scalability
Ahrefs offers enterprise tier ($1,499/mo) with uncapped API; Moz Pro’s scalability details not provided.
Support
Moz Pro provides 24‑hour online support, Help Hub, and Moz Academy; Ahrefs support details not specified.
Choose Ahrefs if…
Large agencies needing deep backlink data, API access, and enterprise‑scale crawling.
Choose Moz Pro if…
SMBs or agencies prioritizing cost, reporting, and built‑in training over raw data breadth.
Common questions
Which tool is cheaper for a small team?
Moz Pro’s Starter plan costs less than Ahrefs’ Lite tier ($129/mo), though exact Moz pricing isn’t listed.
Do both tools offer API access?
Ahrefs provides an API starting at the Standard plan; Moz Pro’s API availability is not specified in the facts.
Which platform supports agency reporting?
Moz Pro includes custom white‑label reporting and MozBar; Ahrefs does not mention built‑in reporting features.