Folk vs Salesflare

Folk (folk.app) is a CRM built to centralize business relationships across email, calendar, social platforms, and thousands of other tools, then use AI assistants to automate repetitive sales work. It aims to capture the full context of a company's relationships in one simple CRM, with AI Assistants that learn from this data to automate busywork, including a Follow-up Assistant, Recap Assistant, Research Assistant, and Workflow Assistant. Folk includes the folkX Chrome extension for capturing and enriching leads directly from LinkedIn, one-click contact enrichment for emails and phone numbers, collaborative sales pipelines with dashboards, and integrations with over 6,000 tools. It offers native Windows and Mac desktop apps and iOS/Android mobile apps, and states it is trusted by over 5,000 companies, with high ratings on Product Hunt, the Chrome Web Store, and G2.

Salesflare is a CRM built around minimizing manual data entry: it automatically logs emails, meetings, and calls, and pulls contact and company details from email signatures, social profiles, and public data sources into visual sales pipelines. Teams get drag-and-drop pipeline stages, automated follow-up reminders, and email/website visit tracking without needing to fill out forms by hand. The platform is aimed at small and medium B2B businesses and integrates with Gmail, Outlook, and LinkedIn through browser sidebars. It also includes a lead-finder tool for prospecting and AI-generated relationship insights, with the company reporting over 10,000 companies using the product.

• Deep LinkedIn integration via the folkX extension for fast lead capture
• Multiple purpose-built AI assistants (follow-up, recap, research, workflow) reduce manual sales admin
• Native desktop (Windows/Mac) and mobile (iOS/Android) apps beyond the web app
• Transparent published pricing with a 14-day free trial and no credit card required

• Heavy automation reduces manual CRM data entry for reps
• Native LinkedIn, Gmail, and Outlook sidebar integrations
• Visual pipeline is straightforward for small sales teams to adopt
• 30-day free trial with no credit card required

• No free tier - the trial is time-limited and a paid plan is required afterward
• Enrichment and AI field usage are capped per plan, which may run out for high-volume users
• API access and custom objects are locked behind the Premium tier and above

• Lead credits are limited by plan and can run out for heavy prospecting
• Enterprise plan requires a minimum of 5 users
• Fewer deep customization options compared to larger enterprise CRMs