Olark
AI-powered website chat agent that answers questions and qualifies leads 24/7.
Best for
Teams wanting an AI chat agent with predictable flat-fee pricing and quick setup.
Skip if
You need the cheapest possible entry point -- the AI plan jumps to $400/month versus $29/agent for human-only chat.
What is Olark?
Olark, live since 2009 and used by 12,000+ businesses, has evolved from a classic live-chat widget into an AI agent that answers visitor questions from a site's own content and documentation, qualifies leads, and hands conversations to human agents at the right moment. It's aimed at marketers and small teams juggling multiple responsibilities who want lead capture without building complex chatbot logic trees. Olark's AI reads current website content in real time rather than relying on a static script, and factors in visitor behavior like traffic source and page views to decide when to engage. Pricing is flat-fee rather than usage-based: a Standard AI plan bundles unlimited AI conversations with one human seat, or teams can run human-only live chat starting at $29/agent/month.
SpecificationsAI-estimated
Key Features of Olark
Use Cases for Olark
Marketing-led lead qualification
A small marketing team uses Olark's AI agent to qualify inbound website leads 24/7 without hiring extra support staff.
E-commerce FAQ deflection
An online store lets the AI agent answer shipping and product questions from site content, freeing agents for complex issues.
Education inquiry handling
An educational institution uses Olark to answer prospective student questions and route qualified leads to admissions staff.
Budget-conscious human chat
A small team starts with the $29/agent human-only plan and upgrades to the AI agent as chat volume grows.
Pros & Cons of Olark
Pros
- Flat, predictable pricing with no per-conversation or token overage fees
- Long track record (since 2009) with 12,000+ businesses and solid ratings on review sites
- AI reads live site content, reducing the need to manually script every FAQ answer
- Quick setup without complex logic-tree chatbot building
Cons
- Standard AI plan at $400/month is a steep jump from the $29/agent human-only tier
- No published pricing tiers between the base AI plan and custom enterprise -- most detail requires a demo
- Additional human agent seats add $29/month each on top of the AI plan
Frequently Asked Questions
Does Olark charge per conversation or token?
No, Olark uses flat-fee pricing with no token costs or conversation overages.
Can I try Olark before paying?
Yes, Olark offers a free preview (about 1 minute to set up) and live demos, though there's no permanent free plan.
Does the AI agent hand off to a human?
Yes, it identifies the right moment to transfer a conversation to a human agent seamlessly.
What integrations does Olark support?
It integrates with HubSpot, Salesforce, ActiveCampaign, and supports custom webhooks.
Pricing Overview
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