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Frill

Frill

All-in-one customer feedback tool with idea boards, roadmaps, announcements, and surveys.

softwareCustomer Supportcustomer-feedbackroadmapchangelog
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Our Verdict

Best for

SaaS product teams that want a public roadmap and idea board embedded directly in their product.

Skip if

You need a free-forever plan or extremely high idea volume on a low budget.

What is Frill?

Frill is a customer feedback platform that combines an idea board, public roadmap, changelog/announcements, and in-app surveys into widgets teams embed directly into their product. Customers submit and vote on ideas, product teams triage and prioritize using a customizable 2D benefit/cost matrix, and shipped features can be announced automatically to everyone who voted for them. The platform's "inline admin" lets teams manage ideas, statuses, and roadmap items directly on the page customers see, rather than through a separate dashboard, and it includes SSO (JWT plus Okta/Entra SAML), a REST API with 28 webhook events, and an AI browser extension that drafts feedback ideas from helpdesk tickets. Plans start at $25/month for a Startup tier and scale to a $349/month Enterprise tier with SOC2 compliance and dedicated hosting.

SpecificationsAI-estimated

deploymentCloud/SaaS
open source❌ No
api available✅ Yes
support optionsEmail support, dedicated support manager (Enterprise)
key integrationsSlack, Jira, Linear, Zendesk, Intercom, Trello, Asana

Key Features of Frill

Lets customers submit, vote on, and comment on feature ideas through an embeddable idea board.
Publishes a drag-and-drop public roadmap that customers can follow and react to.
Automatically notifies voters by email and in-app when an idea moves to Planned or Shipped.
Runs five survey types (NPS, CSAT, Idea Poll, Quick Poll, Open Feedback) targeted by customer segment.
Provides an 'inline admin' mode so teams manage ideas and statuses on the exact page customers see, without a separate dashboard.
Includes an AI browser extension that turns Zendesk, Intercom, or Help Scout tickets into draft feedback ideas with one click.
Supports JWT-based end-user SSO plus Okta and Microsoft Entra ID SAML for admin authentication.
Offers a REST API and 28 webhook event types, plus one-click migration from Canny, Aha, Upvoty, and Fider.

Use Cases for Frill

1

Public feature request board

Let customers submit and vote on ideas so product teams can prioritize based on real demand.

2

Public roadmap communication

Show customers what's planned, in progress, and shipped without manual status updates.

3

Release changelog

Announce shipped features automatically to everyone who requested them.

4

In-app customer surveys

Run NPS, CSAT, or open feedback surveys targeted to specific customer segments.

Pros & Cons of Frill

Pros

  • Inline admin management removes the need to switch to a separate backend dashboard
  • Custom prioritization matrix goes beyond simple RICE/ICE scoring with weighted votes by revenue
  • One-click migration tooling from Canny, Aha, Upvoty, and Fider lowers switching cost
  • AI browser extension turns support tickets into feedback ideas automatically

Cons

  • Entry-level Startup plan caps active ideas at 50, which can be limiting for active communities
  • Unlimited surveys and white labeling are gated behind the $149/month Growth tier
  • No free-forever plan, only a 14-day trial, unlike some competing feedback tools

Frequently Asked Questions

Is there a free trial?

Yes, Frill offers a 14-day free trial with no credit card required.

Can I migrate from another feedback tool?

Yes, Frill supports one-click CSV migration from Canny, Aha, Upvoty, and Fider.

Does Frill have an API?

Yes, a REST API for ideas, votes, roadmap, and announcements, plus 28 webhook event types.

What is inline admin?

It lets teams edit ideas, statuses, and roadmap items directly on the customer-facing page instead of a separate admin dashboard.

Pricing Overview

View full pricing →
Paid (Subscription)

Startup

25

Business

49

Growth

149

Enterprise

349

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Best For

📣Marketers🚀Startups & Founders🏪Small Business Owners

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About the Product

Unclaimed Listing
Platforms
Web
Target AudienceProduct teams collecting and prioritizing customer feedback

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