
Landbot
No-code AI chatbot builder for WhatsApp and web that qualifies leads and books meetings automatically.
Best for
Marketing and sales teams that want a visual, no-code way to combine AI answers with structured lead-qualification flows on web and WhatsApp.
Skip if
You need unlimited AI conversations on a budget, since AI chat quotas are capped and overages add up fast.
What is Landbot?
Landbot is an AI agent and chatbot builder that lets marketing and sales teams create conversational experiences for lead generation, customer support, and sales automation using a drag-and-drop visual builder. It blends large language models like OpenAI and Gemini with rule-based flows, supports interactive elements like buttons, carousels, and forms, and deploys the same bot on a website widget and WhatsApp Business API. Built-in lead qualification routes and scores incoming leads before handing them to a sales rep or booking a meeting through a Calendly integration. Direct connections to HubSpot, Salesforce, and Airtable sync captured data into existing CRM pipelines, while Zapier and n8n extend the bot into thousands of other apps.
SpecificationsAI-estimated
Key Features of Landbot
Use Cases for Landbot
Lead qualification on landing pages
Embed a chatbot on a marketing page that asks qualifying questions and routes hot leads straight to a sales rep's calendar.
WhatsApp order support
Run a WhatsApp bot that answers order status questions and escalates to a human agent when needed.
Automated demo booking
Let an AI agent answer product questions and book qualified prospects directly into a Calendly slot.
Multilingual customer FAQ deflection
Deploy a website bot that resolves common support questions 24/7 before a ticket is created.
Pros & Cons of Landbot
Pros
- Visual flow builder is approachable for non-technical marketing teams
- Combines rule-based flows with AI for more flexible conversations
- Native WhatsApp Business API support out of the box
- Free plan available to test the builder before paying
Cons
- AI chat allowances are capped even on paid tiers, with overage fees
- WhatsApp number add-on costs extra on top of the plan price
- Custom pricing for the Business tier requires a sales conversation
Frequently Asked Questions
Does Landbot support WhatsApp?
Yes, Landbot has native WhatsApp Business API support in addition to its website widget, available as an add-on on paid plans.
Is there a free plan?
Yes, Landbot offers a free forever plan with 100 chats per month and access to the full builder, though it does not include AI chats.
Can Landbot connect to my CRM?
Yes, Professional and higher plans include integrations with HubSpot, Salesforce, Airtable, and webhooks, plus Zapier and n8n for broader connections.
Does Landbot require coding skills?
No, the platform is built around a drag-and-drop visual flow builder designed for marketing and support teams without developer resources.
Pricing Overview
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