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Landbot

Landbot

No-code AI chatbot builder for WhatsApp and web that qualifies leads and books meetings automatically.

softwareAI Chatbotschatbot builderwhatsapp automationlead generation
Our Verdict

Best for

Marketing and sales teams that want a visual, no-code way to combine AI answers with structured lead-qualification flows on web and WhatsApp.

Skip if

You need unlimited AI conversations on a budget, since AI chat quotas are capped and overages add up fast.

What is Landbot?

Landbot is an AI agent and chatbot builder that lets marketing and sales teams create conversational experiences for lead generation, customer support, and sales automation using a drag-and-drop visual builder. It blends large language models like OpenAI and Gemini with rule-based flows, supports interactive elements like buttons, carousels, and forms, and deploys the same bot on a website widget and WhatsApp Business API. Built-in lead qualification routes and scores incoming leads before handing them to a sales rep or booking a meeting through a Calendly integration. Direct connections to HubSpot, Salesforce, and Airtable sync captured data into existing CRM pipelines, while Zapier and n8n extend the bot into thousands of other apps.

SpecificationsAI-estimated

deploymentCloud/SaaS
support optionsEmail, Live Chat (Professional+)
key integrationsHubSpot, Salesforce, Airtable, Slack, Zapier, n8n, Calendly, OpenAI, Gemini

Key Features of Landbot

Drag-and-drop visual builder lets teams design conversational flows with buttons, carousels, forms, and date pickers without writing code.
AI Agent mode blends large language models like OpenAI and Gemini with rule-based logic so bots handle open-ended questions and structured flows together.
Native WhatsApp Business API support lets a single bot run across the website widget and WhatsApp channels.
Built-in lead qualification routes and scores incoming leads before handing them to a sales rep or booking a meeting automatically.
Direct integrations with HubSpot, Salesforce, and Airtable sync captured lead data into existing CRM pipelines.
Calendly integration lets bots schedule sales calls and demos directly inside the chat flow.
Zapier and n8n connectors extend the bot into thousands of other apps for custom automations.
Real-time analytics dashboard tracks conversation completion rates and chat-to-lead conversion.

Use Cases for Landbot

1

Lead qualification on landing pages

Embed a chatbot on a marketing page that asks qualifying questions and routes hot leads straight to a sales rep's calendar.

2

WhatsApp order support

Run a WhatsApp bot that answers order status questions and escalates to a human agent when needed.

3

Automated demo booking

Let an AI agent answer product questions and book qualified prospects directly into a Calendly slot.

4

Multilingual customer FAQ deflection

Deploy a website bot that resolves common support questions 24/7 before a ticket is created.

Pros & Cons of Landbot

Pros

  • Visual flow builder is approachable for non-technical marketing teams
  • Combines rule-based flows with AI for more flexible conversations
  • Native WhatsApp Business API support out of the box
  • Free plan available to test the builder before paying

Cons

  • AI chat allowances are capped even on paid tiers, with overage fees
  • WhatsApp number add-on costs extra on top of the plan price
  • Custom pricing for the Business tier requires a sales conversation

Frequently Asked Questions

Does Landbot support WhatsApp?

Yes, Landbot has native WhatsApp Business API support in addition to its website widget, available as an add-on on paid plans.

Is there a free plan?

Yes, Landbot offers a free forever plan with 100 chats per month and access to the full builder, though it does not include AI chats.

Can Landbot connect to my CRM?

Yes, Professional and higher plans include integrations with HubSpot, Salesforce, Airtable, and webhooks, plus Zapier and n8n for broader connections.

Does Landbot require coding skills?

No, the platform is built around a drag-and-drop visual flow builder designed for marketing and support teams without developer resources.

Pricing Overview

View full pricing →
Freemium

Free

EUR 0

Starter

EUR 40

Professional

EUR 100

Business

Custom

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About the Product

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Platforms
Target AudienceMarketing, sales, and support teams at agencies and SMBs automating lead capture

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Tags

chatbot builderwhatsapp automationlead generationconversational aino-code

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