Simple Analytics vs Umami
Side-by-side comparison of features, pricing, ratings, and alternatives.
Simple Analytics is a cookieless, privacy-first web analytics platform that tracks website visitors without cookies, personal data, or consent banners. Because it does not rely on tracking identifiers, it captures the 20-60% of traffic that consent-gated tools like Google Analytics lose when visitors decline tracking, giving teams a fuller picture of their actual traffic. The product is EU-owned and hosted out of Amsterdam, built around GDPR and CCPA compliance by design, and is used by organizations including Bloomberg, Michelin, Hyundai, and UK government sites. It offers a simple one-page dashboard, API and data export access, and can run alongside an existing GA4 setup as a complementary data layer rather than a full replacement.
Umami is a simple, easy-to-use analytics solution that helps you track website data without compromising user privacy. It's a self-hosted, open-source alternative to Google Analytics.
- No cookie consent banner needed, which can improve conversion rates and UX
- Captures traffic that consent-gated analytics tools systematically miss
- EU-hosted with GDPR compliance built into the architecture, not bolted on
- Simple, uncluttered dashboard that avoids the complexity of GA4
- Easy to set up and use
- Respects user privacy
- Customizable and flexible
- Cost-effective
- Entry plan starts at $20/month with no permanent free tier for production sites
- Less granular event- and funnel-tracking depth than full-featured tools like GA4 or Mixpanel
- Enterprise pricing is not published and requires a sales conversation
- Limited scalability
- Requires technical expertise
- Limited support for advanced analytics
More alternatives & similar tools
Alternatives to Simple Analytics
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Privacy-focused, cookie-free web analytics that skips consent banners entirely.
Open-source, privacy-aware web analytics that's free for personal and small business sites.
Alternatives to Umami
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The Verdict
AI-generated from listing dataSimple Analytics offers a hosted, GDPR‑compliant service with a polished dashboard for a monthly fee, while Umami is a free, self‑hosted open‑source tool that requires technical setup.
Key differences
- •Hosting model: Simple Analytics is SaaS (EU‑hosted), Umami must be self‑hosted.
- •Cost: Simple Analytics starts at $20 / month, Umami is free.
- •Technical effort: Simple Analytics works out‑of‑the‑box; Umami needs server setup and maintenance.
- •Support: Simple Analytics provides email/priority support; Umami relies on community docs.
- •Enterprise features: Simple Analytics offers SSO, role‑based access, SLA; Umami has no such offering.
Pricing & value
Umami is free and open‑source; Simple Analytics requires a paid subscription starting at $20/month.
Ease of use / learning curve
Simple Analytics is a ready‑made SaaS with no setup; Umami needs self‑hosting and technical configuration.
Features & depth
Simple Analytics includes GDPR‑built architecture, public API, raw exports, and enterprise SSO; Umami lacks enterprise‑grade features.
Integrations & ecosystem
Simple Analytics integrates with Looker Studio, Power BI, WordPress, GTM; Umami lists only framework integrations (Next.js, Gatsby, React).
Collaboration
Simple Analytics offers role‑based access control and enterprise SLA; Umami provides no built‑in collaboration controls.
Scalability
Simple Analytics is a managed cloud service designed for production sites; Umami is noted as limited scalability and suited for small sites.
Support
Simple Analytics offers email and priority enterprise support; Umami relies on community support only.
Security & privacy
Simple Analytics hosts data in the EU and is built GDPR/CCPA compliant; Umami is privacy‑focused but self‑hosted security is user responsibility.
Choose Simple Analytics if…
Privacy‑focused marketers needing a turnkey, compliant SaaS with enterprise features.
Choose Umami if…
Tech‑savvy small businesses or individuals who can self‑host and want a free solution.
Common questions
Can I use Simple Analytics without showing a cookie consent banner?
Yes, it tracks without cookies, eliminating the need for a consent banner.
What technical skills are required to run Umami?
You need to set up and maintain a server (Node/TypeScript) and configure a database for self‑hosting.
Which tool offers enterprise‑grade security and SLA guarantees?
Simple Analytics provides an enterprise SLA, SSO, and role‑based access; Umami does not offer these.