Google Analytics

Plausible Analytics

Plausible is a simple, privacy-first web analytics tool that is cookie-free and GDPR-compliant, with a script far lighter than Google Analytics. It is open source and can be self-hosted.

GoAccess

GoAccess is an open‑source, terminal‑based log analyzer that provides instant visual reports from web server logs. It parses common log formats and generates interactive HTML dashboards without needing a database. Designed for sysadmins, it runs on Linux, Windows, macOS and can be accessed via a web browser, making it ideal for quick troubleshooting and continuous server monitoring.

Umami

Umami is a simple, easy-to-use analytics solution that helps you track website data without compromising user privacy. It's a self-hosted, open-source alternative to Google Analytics.

Amplitude

Amplitude is a product analytics platform that helps teams understand user behavior, build cohorts, and connect analytics to experimentation. It is widely used by product-led companies for data-driven decisions.

Mixpanel

Mixpanel is a product analytics platform focused on event tracking, funnels, retention, and cohort analysis to help teams understand how users engage with their product. It is popular with product and growth teams.

PostHog

PostHog is an open-source product analytics platform bundling analytics, session replay, feature flags, A/B testing, and surveys in one tool. It can be self-hosted or used as a cloud service.