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Infusionsoft vs Keap

Side-by-side comparison of features, pricing, ratings, and alternatives.

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Infusionsoft
InfusionsoftAll-in-one CRM, marketing automation, and e‑commerce for small businesses
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Keap
KeapCRM and marketing automation platform built for small businesses to capture leads and automate follow-up.
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Overview
Description

Infusionsoft, now part of Keap, delivers a unified platform that combines contact management, email marketing, sales automation, and online payments. It helps small businesses streamline lead capture, nurture prospects, and close deals without juggling multiple tools. The solution offers customizable pipelines, automated follow‑ups, and detailed reporting, enabling entrepreneurs to save time and focus on growth. Its cloud‑based architecture ensures access from any device, while integrations with popular apps extend its capabilities.

Keap (from Thryv, Inc.) is a CRM and sales automation platform designed specifically for small businesses. It combines contact management, drag-and-drop automation, email and text marketing, appointment scheduling, and payment collection in one system, aiming to replace a stack of disconnected small-business tools.

Pricing
Paid (Subscription)
Paid (Subscription)
Category
CRM Software
CRM Software
Best for
Small businesses and solopreneurs
Small business owners who want CRM, marketing, and payments in one platform
Specifications
deployment
Cloud/SaaS
Cloud/SaaS
open source
No
No
api available
Yes
Yes
support options
Email, Live Chat, Phone, Knowledge Base
Phone, Email, Help Center
key integrations
QuickBooks, Shopify, WordPress, Zapier, Stripe
QuickBooks, Zapier, Gmail, Outlook
Pros & Cons
Pros
  • All‑in‑one platform reduces tool sprawl
  • Powerful automation reduces manual work
  • Strong e‑commerce and payment features
  • Detailed reporting for data‑driven decisions
  • All-in-one platform reduces the need for separate CRM, email, and scheduling tools
  • Automation builder is genuinely usable by non-technical small business owners
  • Includes native payment processing and invoicing
  • Extensive template library speeds up setup
Cons
  • Steeper learning curve for new users
  • Higher price point compared to basic CRMs
  • Limited customization of UI layouts
  • Single unified pricing tier starting at $299/month is expensive relative to small-business CRM competitors
  • Required implementation services add to the real cost of onboarding
  • Text marketing volume beyond the base tier requires paid add-ons
Community & Metrics
Upvotes
0
0
User rating
Not enough data
Not enough data

More alternatives & similar tools

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Pipedrive
Pipedrive

Sales-focused CRM built around the pipeline.

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Ontraport
Ontraport

All-in-one CRM, marketing automation, and payments platform for established small businesses.

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Keap
Keap

CRM and marketing automation platform built for small businesses to capture leads and automate follow-up.

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Vtiger
Vtiger

AI-powered CRM unifying sales, marketing, and support in one shared customer view.

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Alternatives to Keap

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Infusionsoft
Infusionsoft

All-in-one CRM, marketing automation, and e‑commerce for small businesses

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OnePageCRM
OnePageCRM

Action-focused CRM built to turn every lead into a clear next step for small sales teams.

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Ontraport
Ontraport

All-in-one CRM, marketing automation, and payments platform for established small businesses.

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HoneyBook
HoneyBook

AI-powered clientflow platform for independent businesses to manage leads, contracts, and payments.

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The Verdict

AI-generated from listing data

Both Infusionsoft and Keap offer all‑in‑one CRM, marketing automation, and payment processing for small businesses, but Infusionsoft leans toward deeper e‑commerce features while Keap emphasizes a more user‑friendly automation builder and broader integration catalog.

Key differences

  • •Infusionsoft includes built‑in credit‑card, PayPal, and ACH processing; Keap’s payment features focus on invoicing and basic processing.
  • •Keap provides a drag‑and‑drop automation builder and extensive template library for non‑technical users; Infusionsoft’s automation is powerful but has a steeper learning curve.
  • •Keap lists over 5,000 integrations versus Infusionsoft’s smaller set (QuickBooks, Shopify, WordPress, Zapier, Stripe).
  • •Infusionsoft offers mobile app access; Keap’s specs do not mention a mobile app.
  • •Keap’s pricing starts at $299/month with required implementation services; Infusionsoft’s price is unspecified but noted as higher than basic CRMs.
DimensionWinner

Pricing & value

Keap’s base tier starts at $299/month; Infusionsoft’s price is higher than basic CRMs, but exact amount not specified.

Keap

Ease of use / learning curve

Keap highlights a drag‑and‑drop builder for non‑technical users; Infusionsoft is noted as having a steeper learning curve.

Keap

Features & depth

Infusionsoft offers robust e‑commerce, ACH payments, dynamic forms, and detailed reporting; Keap focuses on core CRM and automation.

Infusionsoft

Integrations & ecosystem

Keap cites over 5,000 integrations; Infusionsoft lists a limited set (QuickBooks, Shopify, WordPress, Zapier, Stripe).

Keap

Support

Infusionsoft provides email, live chat, phone, and knowledge base; Keap offers phone, email, and help center only.

Infusionsoft

Scalability

Both are cloud SaaS platforms designed for small businesses; no data on limits or enterprise features.

Tie

Security & privacy

Neither product’s security details are provided in the facts.

Tie

Choose Infusionsoft if…

Small businesses needing advanced e‑commerce, payment options, and detailed reporting.

Choose Keap if…

Small business owners prioritizing ease of automation setup and a wide integration marketplace.

Common questions

Which platform is cheaper to start with?

Keap’s base tier is $299/month; Infusionsoft’s price is higher than basic CRMs but not specified.

Can I process ACH payments directly?

Yes, Infusionsoft supports ACH; Keap’s payment processing is limited to invoicing and basic credit‑card transactions.

Which tool is easier for a non‑technical user to automate workflows?

Keap offers a drag‑and‑drop builder and template library designed for non‑technical users, whereas Infusionsoft has a steeper learning curve.