Auvik vs WhatsUp Gold
Side-by-side comparison of features, pricing, ratings, and alternatives.
Auvik is a cloud-based network management platform used by over 80,000 IT professionals and MSPs to get real-time visibility into their infrastructure. It automatically discovers devices and generates live network topology maps that update as the network changes, removing the need for manual diagram creation, and backs up device configurations with version history for easy comparison and recovery. The platform includes NetFlow-based traffic analysis to reveal user activity and traffic destinations, over 64 pre-configured alerts that display directly on network maps, and an integrated AI agent that analyzes network data to suggest probable root causes during troubleshooting. It supports 700+ device vendors out of the box and integrates with tools like Slack, Microsoft Teams, ConnectWise, and ServiceNow, serving MSPs and internal IT teams across manufacturing, healthcare, education, and financial services with clients reported including American Airlines, Westin Hotels, and DirecTV.
WhatsUp Gold delivers real‑time visibility into network devices, servers, and applications across hybrid IT environments. It combines automatic discovery, customizable dashboards, and robust alerting to help IT teams quickly identify and resolve performance issues. The solution supports both cloud‑based SaaS and self‑hosted deployments, offering detailed reporting, capacity planning, and integration with popular ITSM and collaboration tools. It is designed for enterprises, MSPs, and internal IT departments that need a single pane of glass for infrastructure health.
- Automatic, always-current network topology mapping
- Broad out-of-the-box support for 700+ device vendors
- AI-assisted troubleshooting reduces manual root-cause analysis
- Strong integrations with common MSP and ITSM tools
- Comprehensive auto‑discovery across heterogeneous environments
- Highly customizable dashboards and alerts
- Broad integration ecosystem with ITSM and collaboration tools
- Flexible deployment options (cloud or on‑premise)
- Exact pricing isn't published; it scales with sites and device count
- Feature depth is geared toward MSPs and larger IT teams rather than home networks
- NetFlow-level analysis requires compatible network hardware
- Pricing can be high for small teams
- Steeper learning curve for advanced configuration
- Limited mobile app functionality compared to desktop/web UI
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The Verdict
AI-generated from listing dataWhatsUp Gold offers broader deployment flexibility and deeper reporting, while Auvik excels at automatic topology mapping and AI‑assisted troubleshooting for multi‑site MSPs.
Key differences
- •Deployment flexibility: WhatsUp Gold supports both SaaS and on‑premises; Auvik is cloud‑only.
- •Auto‑discovery depth: Auvik maps live topology and backs up configs; WhatsUp Gold discovers via SNMP/WMI/API but no config backup.
- •AI assistance: Auvik includes an AI agent for root‑cause analysis; WhatsUp Gold does not mention AI.
- •Device coverage: Auvik supports 700+ vendors out‑of‑the‑box; WhatsUp Gold’s vendor range isn’t specified.
- •Pricing transparency: WhatsUp Gold’s pricing is subscription‑based (cost may be high for small teams); Auvik’s pricing scales by sites/devices and isn’t published.
Pricing & value
Auvik scales by sites/devices and may be cheaper for large MSPs; WhatsUp Gold’s pricing can be high for small teams.
Ease of use / learning curve
Auvik’s automatic mapping and AI reduce manual setup; WhatsUp Gold has a steeper learning curve for advanced config.
Features & depth
WhatsUp Gold provides extensive reporting, capacity planning, SLA compliance and multi‑deployment options.
Integrations & ecosystem
Both integrate with Slack, Microsoft Teams, ServiceNow; WhatsUp Gold adds Splunk, while Auvik adds ConnectWise.
Collaboration
WhatsUp Gold offers alerts via email, SMS and integrates with ITSM tools for ticketing.
Scalability
Auvik is designed for multi‑site MSP environments with 700+ vendor support and site‑based pricing.
Support
WhatsUp Gold provides 24/7 email, phone, live chat support; Auvik’s support details not specified.
Choose Auvik if…
MSPs managing many sites/devices who prioritize auto‑mapping, AI troubleshooting, and cloud‑only deployment.
Choose WhatsUp Gold if…
Enterprises or MSPs needing on‑premise option, deep reporting, and broad ITSM integration.
Common questions
Is on‑premise deployment available?
Yes, WhatsUp Gold supports on‑premise; Auvik is cloud/SaaS only.
Which tool offers AI‑driven root cause analysis?
Auvik includes an integrated AI agent for troubleshooting; WhatsUp Gold does not mention AI.
How transparent is pricing?
WhatsUp Gold’s subscription price is disclosed but can be high for small teams; Auvik’s pricing isn’t published and scales with sites/devices.