Plot
Plot is an AI-powered video social listening platform built for social media teams that need to move beyond text-only monitoring. Its AI watches social videos around the clock, listening to audio, reading visual frames, and processing captions to catch brand mentions that often go untagged — the company notes that 80% of brand mentions happen in video. Plot turns this raw video content into actionable signals, from UGC discovery and sentiment to campaign impact, with a strong emphasis on proving earned media value (EMV).
Plot is organized around three purpose-built workflows: community engagement, creator sourcing, and strategic research. Community teams can track outbound comment engagement and measure the impact of their interactions; creator teams can source superfans and influencers by niche, audience, geography, size, or brand affinity, then auto-track the UGC they post; and research teams can benchmark competitors, analyze sentiment, monitor brand safety, and ask AI-driven questions about their category in real time.
Designed for marketing organizations with active social communities, Plot emphasizes easy reporting and measurable ROI. It is positioned as the next generation of social media tooling, replacing manual monitoring and spreadsheet-style performance tracking. Recognized customers include Lululemon, CAVA, Mastercard, Indeed, Canva, Warby Parker, Benefit Cosmetics, and many other consumer brands.
