Wealthfront

Betterment

Betterment is a registered investment adviser offering automated, goal-based investing in diversified ETF portfolios, alongside self-directed stock and ETF trading and cash management accounts. Its Digital plan builds and rebalances a portfolio automatically and applies tax-efficient strategies like tax-loss harvesting, while its Premium plan adds ongoing access to a team of licensed financial advisors for accounts with at least $100,000. Betterment also offers Cash Reserve, a high-yield cash account, and a checking account with no foreign transaction or ATM fees, both covered by expanded FDIC insurance through partner banks. The company also supports traditional, Roth, and SEP IRAs, Solo 401(k)s, and limited cryptocurrency exposure through ETFs, and is a member of FINRA and SIPC.

M1 Finance

M1 Finance is a self-directed brokerage that lets users build custom portfolios, called Pies, from stocks and ETFs, then automatically invests new deposits and rebalances toward each holding's target allocation. M1 does not charge commissions, trading fees, or account management fees for its self-directed brokerage accounts. Beyond investing, M1 offers a High-Yield Cash Account paying a variable APY, and margin loans that let eligible users borrow against their portfolio's value at rates starting around 5.65%, with a $2,000 minimum invested balance required. M1 is available on web, iOS, and Android, with account syncing across all platforms.