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Apollo.io

Apollo.io

AI-powered sales platform combining prospecting data, outreach, and deal management.

softwareMarketing Platformssales intelligencelead generationoutreach automation
Our Verdict

Best for

Sales teams that want prospecting data, outreach, and pipeline tools in one platform

Skip if

You only need a simple contact database without outreach or deal tools

What is Apollo.io?

Apollo.io is a unified sales intelligence and engagement platform that combines a database of 240M+ verified contacts and 30M+ company profiles with outbound campaign tools, inbound lead routing, and deal execution features. It's positioned to replace several separate prospecting, outreach, and pipeline tools with one integrated system used by over 600,000 companies.

SpecificationsAI-estimated

deploymentCloud/SaaS
api available✅ Yes
key integrationsSalesforce, HubSpot, Outreach, SalesLoft, Marketo

Key Features of Apollo.io

A database of over 240 million verified contacts and 30 million company profiles powers prospecting and enrichment.
Outbound campaign tools support AI-powered multichannel prospecting with built-in email deliverability and warmup safeguards.
Inbound lead handling includes website visitor identification, real-time form enrichment, and automated lead routing.
An AI Assistant and AI Research feature help reps identify prospect pain points and draft personalized outreach.
Deal execution tools include call recording, AI call insights, pre-meeting briefings, and pipeline tracking.
A credit-based system governs access to emails, phone numbers, and data enrichment across all paid plans.
Native integrations connect to Salesforce, HubSpot, Outreach, SalesLoft, and Marketo, plus a Chrome extension for prospecting anywhere.
The free Starter plan is permanently free, not just a trial, giving smaller teams a genuine no-cost entry point.

Use Cases for Apollo.io

1

B2B prospecting

Search Apollo's database for verified contacts and companies matching an ideal customer profile.

2

Multichannel outbound campaigns

Run AI-assisted, multi-touch email and call sequences with deliverability safeguards built in.

3

Inbound lead qualification

Identify anonymous website visitors, enrich inbound form submissions, and route leads automatically.

4

Sales call intelligence

Record sales calls and get AI-generated insights and pre-meeting briefings to improve close rates.

Pros & Cons of Apollo.io

Pros

  • Combines prospecting database, outreach, and deal tools that often require separate subscriptions elsewhere
  • Free plan is permanently free rather than a time-limited trial
  • Large, actively maintained contact and company database
  • Deep CRM integrations with Salesforce and HubSpot

Cons

  • Credit-based system for emails, phone numbers, and enrichment can get confusing to budget for
  • Higher-value features like call recording minutes and workflow automation are gated to paid tiers
  • Non-Gmail/Microsoft email account connection requires a paid plan

Frequently Asked Questions

Is Apollo.io really free?

Yes, its Starter plan is described as free forever, with 900 credits per seat per year, separate from any time-limited trial.

What are Apollo credits used for?

Credits unlock access to emails, phone numbers, and data enrichment, with different actions consuming different credit amounts.

Does Apollo integrate with my CRM?

Yes, it integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, and other tools, with API access on Custom plans.

Is there a free trial of paid features?

Yes, trial plans include 100 credits and most features of the selected plan for a limited period.

Pricing Overview

View full pricing →
Freemium

Free

$0

Basic

$49

Professional

$79

Organization

$119

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About the Product

Unclaimed Listing
Platforms
Target AudienceSales teams, SDRs, and revenue operations professionals

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Tags

sales intelligencelead generationoutreach automationB2B datasales engagement

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