Apollo.io vs Bardeen
Side-by-side comparison of features, pricing, ratings, and alternatives.
Apollo.io is a unified sales intelligence and engagement platform that combines a database of 240M+ verified contacts and 30M+ company profiles with outbound campaign tools, inbound lead routing, and deal execution features. It's positioned to replace several separate prospecting, outreach, and pipeline tools with one integrated system used by over 600,000 companies.
Bardeen is a browser-based automation platform aimed at sales, revenue operations, and other go-to-market teams. Its web scraper and web search tools pull data from virtually any site, while its enrichment feature fills in verified contact details for the leads you collect. Bardeen adds an AI qualification layer that scores and prioritizes leads against your ideal customer profile, then exports results to CSV, Google Sheets, Airtable, or Notion. It's built as a Chrome extension plus web app, with SOC 2 Type II and GDPR compliance for teams that need enterprise-grade security.
- Combines prospecting database, outreach, and deal tools that often require separate subscriptions elsewhere
- Free plan is permanently free rather than a time-limited trial
- Large, actively maintained contact and company database
- Deep CRM integrations with Salesforce and HubSpot
- Free tier includes 100 credits per month to try core scraping and enrichment features
- No-code scraper works on most websites without custom setup
- Direct export to common sales and productivity tools saves manual work
- Enterprise-grade compliance certifications (SOC 2, GDPR)
- Credit-based system for emails, phone numbers, and enrichment can get confusing to budget for
- Higher-value features like call recording minutes and workflow automation are gated to paid tiers
- Non-Gmail/Microsoft email account connection requires a paid plan
- Credit-based pricing can get expensive for high-volume scraping and enrichment
- Primarily built around GTM/sales use cases rather than general-purpose automation
- Runs as a browser extension, so it depends on your browser being open
More alternatives & similar tools
Alternatives to Apollo.io
View all →
Alternatives to Bardeen
View all →
The Verdict
AI-generated from listing dataBardeen excels at low‑code web scraping and lead enrichment directly from the browser, while Apollo.io offers a full SaaS sales platform with a massive contact database and deeper CRM integrations.
Key differences
- •Bardeen is a browser‑extension scraper focused on extracting data from any website; Apollo.io is a cloud SaaS platform with its own prospect database.
- •Bardeen’s free tier gives 100 monthly credits for scraping/enrichment; Apollo.io’s free Starter plan is permanently free with unlimited access to its database but credits still limit outreach data.
- •Apollo.io provides native Salesforce, HubSpot, Outreach, SalesLoft, Marketo integrations; Bardeen only exports to CSV, Google Sheets, Airtable, Notion.
- •API access is available only in Apollo.io; Bardeen has no API.
- •Bardeen’s compliance certifications (SOC 2, GDPR, CASA) are explicitly listed; Apollo.io’s security certifications are not specified.
Pricing & value
Apollo.io’s free Starter plan offers unlimited database access; Bardeen’s free tier limited to 100 credits/month.
Ease of use / learning curve
Bardeen’s no‑code browser extension requires no setup; Apollo.io is a full SaaS platform with more features to learn.
Features & depth
Apollo.io includes prospect database, multichannel outreach, call recording, AI assistant; Bardeen focuses on scraping/enrichment only.
Integrations & ecosystem
Apollo.io integrates natively with major CRMs and marketing tools; Bardeen only exports to spreadsheets and Notion.
Collaboration
Bardeen’s exports to shared Google Sheets/Airtable/Notion enable easy team sharing; Apollo.io’s collaboration depends on paid tiers.
Scalability
Apollo.io’s cloud SaaS scales with user count and data volume; Bardeen relies on browser being open and credit limits.
Support & security
Bardeen lists SOC 2 Type II, GDPR, CASA certifications; Apollo.io’s security certifications not specified.
Choose Apollo.io if…
Sales organizations that want an all‑in‑one prospecting, outreach, and deal‑management platform with deep CRM integrations.
Choose Bardeen if…
Teams needing quick, low‑code web scraping and enrichment without a full CRM stack, and who work mainly in browsers.
Common questions
Can I use either tool without paying?
Both have free tiers: Bardeen gives 100 monthly credits for scraping/enrichment; Apollo.io’s Starter plan is permanently free but still uses credits for outreach data.
Do they integrate with my CRM (e.g., Salesforce)?
Apollo.io offers native Salesforce, HubSpot, Outreach, SalesLoft, Marketo integrations; Bardeen only exports to CSV, Google Sheets, Airtable, Notion.
Is there an API for custom automation?
Apollo.io provides an API; Bardeen does not offer an API.