GetResponse vs Klaviyo
Side-by-side comparison of features, pricing, ratings, and alternatives.
GetResponse is an email marketing and marketing automation platform offering AI-assisted email content generation, drag-and-drop automation workflows, landing pages, popups and forms, and SMS and web push campaigns, plus e-commerce features like abandoned cart recovery. Higher tiers add webinar hosting, a website builder, and paid course and community tools for creators monetizing an audience. Plans scale by contact list size, with Starter, Marketer, and Creator tiers priced from about $19/month at 1,000 contacts and a custom Enterprise tier adding SMS marketing, transactional email, and single sign-on. GetResponse serves a broad mix of entrepreneurs, e-commerce stores, and creators -- the company states it serves more than 350,000 customers across 160+ countries.
Klaviyo is a marketing automation platform focused on e-commerce, combining email and SMS with deep store-data integration for personalized, behavior-driven campaigns. It is especially popular with Shopify stores.
Free tier for small lists; paid plans scale with contacts.
- Combines email, automation, landing pages, and webinars in one platform rather than separate tools
- Pricing scales predictably with contact list size
- Creator tier's course/monetization tools differentiate it from pure email tools
- Annual billing offers a meaningful discount (~18%) over monthly
- Powerful e-commerce personalization
- Email and SMS together
- Strong store integrations
- Good automation flows
- Costs rise quickly as contact list size grows across all tiers
- SMS marketing and transactional email are reserved for the custom Enterprise tier
- AI content generation is capped on the entry-level Starter plan
- Pricier at scale
- Complex for beginners
- Overkill for non-commerce
What reviewers say
GetResponse Reviews
No reviews yet.
Klaviyo Reviews
4.7 (3)Recommend Klaviyo
We rolled out Klaviyo last quarter. Powerful e-commerce personalization. No real complaints. Would recommend.
Recommend Klaviyo
We rolled out Klaviyo last quarter. Good automation flows. No real complaints. Would recommend.
Great email-marketing
Klaviyo has been part of our stack. Strong store integrations. Minor gripe: pricier at scale. Would recommend.
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The Verdict
AI-generated from listing dataGetResponse offers an all‑in‑one email, automation, landing‑page and webinar suite with a freemium start, while Klaviyo focuses on deep e‑commerce data‑driven email/SMS with stronger store integrations but higher cost at scale.
Key differences
- •GetResponse includes built‑in landing‑page, webinar, and creator course tools; Klaviyo does not.
- •Klaviyo provides e‑commerce‑specific segmentation and deep Shopify/store integrations; GetResponse’s e‑commerce features are limited to cart recovery and AI recommendations.
- •SMS is only available on GetResponse’s custom Enterprise tier, whereas Klaviyo includes SMS in its standard plans.
- •Pricing scales with contacts for both, but GetResponse’s costs rise quickly as lists grow, while Klaviyo is noted as pricier at scale and complex for beginners.
Pricing & value
GetResponse has a freemium tier and predictable list‑size pricing; Klaviyo’s pricing is unknown but described as pricier at scale.
Ease of use / learning curve
GetResponse bundles multiple tools with drag‑and‑drop UI; Klaviyo is called complex for beginners.
Features & depth
Klaviyo offers deep e‑commerce segmentation and strong store integrations; GetResponse’s e‑commerce features are limited to cart recovery and AI recommendations.
Integrations & ecosystem
Klaviyo highlights deep Shopify/store integrations; GetResponse’s integration details are not specified.
Collaboration
Neither product’s collaboration capabilities are described in the provided facts.
Scalability
Both are cloud SaaS; GetResponse scales predictably with contact list size, though costs rise quickly; Klaviyo’s scalability is not detailed.
Support
GetResponse offers 24/7 chat support; Klaviyo’s support options are not specified.
Choose GetResponse if…
Entrepreneurs or creators needing email, landing pages, webinars, and basic e‑commerce tools on a freemium start.
Choose Klaviyo if…
E‑commerce marketers who need advanced segmentation, deep store integrations, and are willing to pay for scale.
Common questions
Does GetResponse include SMS messaging in its standard plans?
SMS is only available on GetResponse’s custom Enterprise tier, not on the Starter or Creator plans.
Which platform provides deeper Shopify or other store integrations?
Klaviyo is noted for deep Shopify/store integrations, while GetResponse’s integration capabilities are not specified.
Is there a free or low‑cost entry level for both tools?
GetResponse offers a freemium tier; Klaviyo offers a free tier for small lists, but paid plans scale with contacts and are described as pricier at scale.