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Kajabi

Kajabi

All-in-one platform for building, marketing, and selling courses, coaching, communities, and memberships.

softwareOnline Learningonline coursescoaching platformcreator economy
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Our Verdict

Best for

Creators who want courses, coaching, community, email, and funnels bundled under one brand.

Skip if

You only need simple course hosting -- cheaper single-purpose tools exist for that.

What is Kajabi?

Kajabi is a business-in-a-box platform for knowledge entrepreneurs -- coaches, educators, and creators -- combining course and coaching delivery, community spaces, email marketing, landing pages/funnels, and payment processing in a single system. It positions itself as 'the operating system for human expertise,' letting experts run their entire online business without stitching together separate tools. Recent additions include AI-powered features (Kajabi Cofounder and Expert Agents) for content and marketing generation, podcast hosting, and MCP (Model Context Protocol) support for connecting external AI tools. Pricing is tiered by number of products, contacts, and admin users, with unlimited products only available on the top Pro plan.

SpecificationsAI-estimated

deploymentCloud/SaaS
open source❌ No
api available✅ Yes
support optionsEmail, chat, community forum
key integrationsZapier, Stripe, PayPal, MCP-connected AI tools

Key Features of Kajabi

Combines course creation, coaching program scheduling, and community into one connected product catalog per business.
Built-in email marketing and newsletter tools let creators nurture leads without a separate ESP.
Marketing automation includes landing pages, sales funnels, and audience segmentation.
Native payment processing supports one-time purchases, subscriptions, and payment plans without third-party checkout tools.
Podcast hosting and monetization tools let creators distribute audio content alongside courses.
Kajabi Cofounder and Expert Agents use AI to help draft marketing copy, emails, and course outlines.
MCP support allows Kajabi data and workflows to be connected to external AI assistants and tools.

Use Cases for Kajabi

1

Coach selling a signature program

A coach bundles a course, group coaching calls, and a private community into one paid membership using Kajabi's product and community tools.

2

Creator running email-driven launches

A creator uses Kajabi's funnels and email automation to run a multi-day course launch sequence to their list.

3

Multi-offer knowledge business

An established educator with many products (courses, templates, coaching) uses the Pro plan's unlimited products to manage them under one brand.

4

Podcast plus paid content bundle

A creator distributes a free podcast for audience growth while selling a paid course and community as the monetization layer.

Pros & Cons of Kajabi

Pros

  • Deep feature set (courses, funnels, email, podcasts) reduces reliance on separate SaaS tools
  • Unlimited products on the Pro tier suits creators with many offers
  • Frequent AI feature additions (Cofounder, Expert Agents) keep the product competitive
  • Strong community and support ecosystem (Kajabi University, forums)

Cons

  • Entry price ($143-179/mo) is high relative to single-purpose course tools
  • Product, contact, and admin-seat limits scale sharply by tier, pushing growing businesses to pricier plans
  • Payment processing fees (2.7-2.9% + $0.30) apply on top of subscription cost

Frequently Asked Questions

Is there a free plan?

No, Kajabi requires a paid subscription after its trial period; the entry Basic plan starts at $143/mo billed annually.

Does Kajabi charge transaction fees?

Kajabi itself doesn't add a platform transaction fee, but its built-in payment processor charges 2.7-2.9% plus $0.30 per transaction depending on plan.

How many products can I sell?

Basic allows 5 products, Growth allows 50, and Pro allows unlimited products.

Does Kajabi include AI tools?

Yes, Growth and Pro plans include monthly AI credits for Kajabi's Cofounder and Expert Agent features.

Pricing Overview

View full pricing →
Paid (Subscription)

Basic

$143/mo billed annually ($179/mo monthly)

Growth

$199/mo billed annually ($249/mo monthly)

Pro

$399/mo billed annually ($499/mo monthly)

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🧑‍💻Freelancers🏪Small Business Owners🎥Content Creators

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About the Product

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Platforms
WebiOSAndroid
Target AudienceCoaches, educators, and creators running a multi-product knowledge business

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