Guidance
The Mathematical Operating System for CPG Brands. No consultants required.
What is Guidance?
Guidance is a specialized operations platform designed for small and mid-sized CPG food brands. It aims to replace disconnected spreadsheets and manual processes with a unified system that models the entire supply chain — from raw material procurement and production through to multi-channel fulfillment. The platform's core differentiator is a 'mathematical operating system' that connects COGS, inventory, demand, and traceability, allowing real-time impact analysis and decision-making. Currently in development with design partners, it focuses on solving challenges like cost propagation, lot traceability, MRP, and supplier management while offering a conversational onboarding experience.
SpecificationsAI-estimated
Key Features of Guidance
Use Cases for Guidance
Cost Impact Analysis
See how a supplier price change ripples through BOMs, COGS, and margins across all products.
Order Fulfillment Planning
Quickly determine if a new customer order can be fulfilled given inventory and production constraints.
Supplier Risk Management
Understand exposure when a supplier faces disruptions and decide on alternative sourcing.
How to use Guidance?
Join early access
Sign up as a design partner via the website to provide input and get early access.
Map your operations
During onboarding, a structured conversation will map your products, suppliers, production, and channels into the platform's configuration.
Connect your data
Once up and running, the platform connects all modules so changes in one area (e.g., supplier cost) automatically update COGS, margins, and inventory.
Operate with live data
Use the dashboards and alerts to monitor margins, reorder points, and traceability, making data-driven decisions in real time.
Pros & Cons of Guidance
Pros
- Unified data model eliminates spreadsheet silos and manual reconciliation
- Tailored specifically to CPG food brands with co-packer and compliance needs
- Real-time cost and margin visibility across all products and channels
- Built with input from operators, promising practical workflows
- Modular design allows phased implementation according to priorities
- Emphasizes traceability and recall readiness, critical for food safety
Cons
- Product not yet launched; no live demo
- Requires significant data integration from multiple legacy systems
- May have a learning curve for teams accustomed to spreadsheets
- Limited information on pricing and implementation timeline
Frequently Asked Questions
Is Guidance currently available for use?
Guidance is not yet available for live demos, but you can join as a design partner to shape the build and get early access.
Who is this platform for?
The primary audience is SMB CPG food brands that deal with complex supply chains, co-packers, multiple channels, and compliance requirements.
How much does Guidance cost?
No specific pricing is mentioned on the site, but it likely uses a subscription model typical for SaaS platforms.
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