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Asana

Asana

Work management for teams to plan and track projects.

Our Verdict

Best for

Cross-functional teams and small marketing teams

Skip if

Large orgs on a budget or developer-centric teams

What is Asana?

Asana is a work management platform that helps teams organize tasks, projects, and cross-functional workflows in list, board, timeline, and calendar views. It is widely used by marketing, operations, and product teams to plan campaigns and track deliverables. Asana's Workflow Builder automates routine processes like approvals and handoffs, while Goals connects day-to-day tasks to company-wide OKRs so teams can see how their work ladders up to broader objectives. With custom fields, rules, and portfolios for tracking multiple projects at once, Asana scales from simple to-do lists to complex operational workflows across large organizations.

SpecificationsAI-estimated

platformsWeb, Mac, Windows, iOS, Android
deploymentCloud/SaaS
open source❌ No
api available✅ Yes
support optionsHelp Center, Email
key integrationsSlack, Google Workspace, Salesforce

Key Features of Asana

Multiple project views: list, board, timeline, calendar
No-code Workflow Builder for approvals and handoffs
Goals feature linking tasks to company OKRs
Portfolios for tracking many projects at once
Custom fields and rules-based automation

Use Cases for Asana

1

Marketing Campaign Planning

Coordinate cross-functional campaign tasks with timeline and calendar views.

2

Operational Workflows

Automate recurring approval processes with Workflow Builder.

3

Portfolio Tracking

Give leadership a rollup view of status across many active projects.

Pros & Cons of Asana

Pros

  • Very flexible views for different work styles
  • Strong automation and workflow tools
  • Good for cross-functional, non-technical teams
  • Solid free tier for small teams

Cons

  • Can feel overwhelming with many features enabled
  • Pricier at higher tiers for large orgs
  • Less developer-focused than Linear or Jira

Frequently Asked Questions

Is Asana suitable for software development?

Asana can track development work, but engineering teams often prefer more dev-specific tools like Linear or Jira.

How many users can use Asana for free?

The free Personal plan supports up to 10 teammates.

Does Asana support OKRs?

Yes, the Goals feature lets teams connect daily tasks to company-wide objectives.

Pricing Overview

View full pricing →
Freemium

Free for up to 10 users; paid plans start at $10.99/user/month.

Personal

$0

Starter

$10.99

Advanced

$24.99

Decent but has rough edges

by Verified User6/25/2026

Asana does what it says, with a few caveats. On the plus side, strong automation and workflow tools. That said, pricier at higher tiers for large orgs, which held us back from rating it higher.

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About the Tool

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Target AudienceMarketing, operations, and cross-functional teams

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Tags

project-managementtask-managementcollaborationworkflows

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