FullStory vs Heap
Side-by-side comparison of features, pricing, ratings, and alternatives.
FullStory is a digital experience analytics platform that captures every user interaction on your website, turning raw data into session replays, heatmaps, and behavioral insights. Teams can watch real sessions, see where users click, scroll, and hesitate, and quickly identify friction points. The platform combines quantitative metrics with qualitative context, enabling product, design, and growth teams to prioritize fixes, test hypotheses, and improve conversion rates without writing code. FullStory integrates with common data stacks to enrich existing analytics and automate alerts for abnormal behavior.
Heap is a digital analytics platform that automatically records every interaction on web and mobile applications, eliminating the need for manual event tagging. It provides product and behavioral insights to help teams understand user journeys and improve experiences. The platform offers real‑time dashboards, funnel analysis, cohort reporting, and seamless integrations, enabling data‑driven decisions without extensive engineering effort.
- Zero-code implementation captures all user actions.
- Rich visual data (replay + heatmaps) speeds insight discovery.
- Powerful segmentation and search for targeted analysis.
- Integrates with major analytics and data‑warehouse tools.
- Zero‑code event capture saves engineering time.
- Instant retroactive analysis of historical data.
- Rich visualizations for non‑technical stakeholders.
- Strong integrations with common data tools.
- Large data volumes can increase storage costs on higher tiers.
- Privacy compliance requires careful configuration of data masking.
- Limited on‑premise deployment; only available as SaaS.
- Free tier has limited data retention.
- Advanced features may require a paid plan.
- Complex queries sometimes need SQL export.
More alternatives & similar tools
Alternatives to FullStory
View all →Full‑stack monitoring with session replay, error tracking, logs and performance in one platform.
AI-driven heatmaps, session recordings, surveys, and live chat for conversion optimization.
The Verdict
AI-generated from listing dataHeap offers auto‑captured event analytics with strong visual dashboards, while FullStory adds session‑replay and heatmaps for richer visual insight; choose based on whether visual replay is essential versus pure event analysis.
Key differences
- •FullStory provides pixel‑perfect session replay and automatic heatmaps; Heap does not.
- •Heap’s visual funnel builder and cohort analysis focus on event‑level metrics; FullStory emphasizes behavioral segmentation like rage clicks.
- •FullStory’s integrations include data‑warehouse tools (Snowflake, Amplitude) not listed for Heap.
- •Heap’s free tier limits data retention; FullStory’s freemium does not specify retention limits.
- •Both are SaaS only, but FullStory notes limited on‑premise options, whereas Heap does not mention this constraint.
Pricing & value
Both are freemium, but Heap’s free tier is limited by data retention, potentially reducing value for long‑term analysis.
Ease of use / learning curve
FullStory’s zero‑code capture plus visual replay makes insights immediately understandable for non‑technical users.
Features & depth
FullStory adds session replay, heatmaps, and frustration alerts, extending beyond Heap’s event‑only analytics.
Integrations & ecosystem
FullStory lists more downstream integrations (Snowflake, Amplitude, Mixpanel, Zendesk) than Heap’s (Segment, Slack, Salesforce, Zapier).
Collaboration
Heap highlights rich visualizations for non‑technical stakeholders and Slack integration, supporting team collaboration.
Scalability
Both are cloud SaaS with API access; no data on performance limits is provided.
Support
FullStory adds a Knowledge Base to Email and Live Chat, giving more self‑service options.
Choose FullStory if…
Teams that value visual session replay, heatmaps, and deeper behavioral segmentation.
Choose Heap if…
Product teams needing pure event analytics with retroactive capture and simple dashboards.
Common questions
Can I analyze past user actions without adding code later?
Yes for both; Heap and FullStory automatically capture 100% of interactions from day one.
Which tool offers visual session replay?
FullStory provides pixel‑perfect session replay and heatmaps; Heap does not.
Do either products support on‑premise deployment?
Both are Cloud/SaaS only; FullStory explicitly notes limited on‑premise options, Heap makes no mention.