Frase vs Semrush
Side-by-side comparison of features, pricing, ratings, and alternatives.
Frase is a content operations platform that helps teams rank on Google and get cited by AI search engines like ChatGPT and Perplexity. It automates the content lifecycle from research and outlining through AI-assisted drafting, publishing, and ongoing performance monitoring, with a Site Audit tool that scores pages for SEO and AI readiness. Beyond drafting, Frase tracks whether a brand's content is being cited across AI answer engines including ChatGPT, Perplexity, Claude, and Gemini, and its Content Guard feature detects ranking or traffic decay and can auto-draft fixes. It publishes directly to platforms like WordPress, Webflow, Sanity, and Wix, and is aimed at content marketers, SEO teams, and agencies managing multiple sites.
Semrush is a digital marketing platform covering SEO, content, advertising, and competitive research from a single dashboard. Its keyword research draws on a database of billions of keywords, backlink analysis covers trillions of tracked backlinks, and its site audit tool flags technical SEO issues across a domain, alongside competitor traffic and market analysis covering hundreds of millions of domain profiles. Beyond traditional SEO, Semrush has added AI Visibility tools that track how brands appear in AI-generated answers from tools like ChatGPT, plus AI-powered content creation, local SEO management, advertising research, and social media planning. It's used by SEO specialists, content marketers, agencies, and enterprises, with plans scaling from a single-site starter tier up to custom enterprise pricing.
- Combines content drafting, SEO research, and AI-citation tracking in one platform
- Direct publishing to major CMS platforms saves manual copy-paste work
- Content Guard proactively flags decaying content
- 7-day free trial with no credit card required
- Extremely large keyword and backlink databases compared to most competitors
- Covers SEO, content, ads, local, and social in one platform rather than needing separate tools
- Newer AI Visibility features address how brands show up in AI-generated answers, not just search
- Strong competitor and market research features
- Starts at $39/month and rises quickly to $103+ for team features
- Article and audit page limits require higher tiers for larger sites
- Enterprise features like SSO require custom pricing conversations
- Pricing is high compared to lighter SEO tools, especially once add-ons are included
- No permanent free plan, only a limited free trial
- Interface can be overwhelming for beginners given the sheer number of tools
More alternatives & similar tools
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Content optimization platform for ranking on Google and getting cited by AI search.
Content optimization platform that scores pages for Google search and AI answer engines.
Alternatives to Semrush
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SEO and marketing platform for keyword research, competitor analysis, rank tracking, and site audits.
Beginner-friendly SEO toolset for keyword research, rank tracking, and backlink analysis.
All-in-one SEO platform for rank tracking, keyword research, site audits, and AI search visibility.
The Verdict
AI-generated from listing dataFrase is a focused AI‑content and SEO‑visibility platform best for teams needing integrated drafting and AI citation tracking, while Semrush is a broader SEO suite with massive keyword/backlink data and extensive competitor tools.
Key differences
- •Frase includes AI‑powered content drafting and direct CMS publishing; Semrush does not.
- •Semrush offers a vastly larger keyword (28 B) and backlink (43 T) database than Frase.
- •Frase’s AI Visibility tracks citations in ChatGPT/Perplexity; Semrush’s AI Visibility tracks brand appearance in AI‑generated answers more generally.
- •Semrush provides an open API; Frase does not.
- •Pricing scales higher for Semrush overall, while Frase starts lower but climbs quickly for larger teams.
Pricing & value
Frase starts at $39/mo with a 7‑day free trial; Semrush has higher base pricing and no permanent free tier.
Ease of use / learning curve
Frase’s core workflow (audit → draft → publish) is streamlined; Semrush’s many tools can overwhelm beginners.
Features & depth
Semrush provides massive keyword/backlink databases and extensive competitor analysis beyond Frase’s content focus.
Integrations & ecosystem
Both integrate with WordPress; Frase adds Webflow, Sanity, Wix, while Semrush adds Google Analytics/Search Console.
Collaboration
Frase targets agencies and teams managing multiple sites with content guard and publishing workflows.
Scalability
Semrush’s enterprise‑grade data and API support larger organizations and custom workflows.
Support
Frase offers a free trial and help documentation; Semrush’s support details not specified.
Choose Frase if…
Small‑to‑mid‑size agencies needing AI drafting, direct CMS publishing, and AI‑citation monitoring.
Choose Semrush if…
Enterprises or SEO specialists requiring deep keyword/backlink data, competitor research, and API access.
Common questions
Can I automate publishing to my CMS with these tools?
Yes, Frase offers direct publishing to WordPress, Webflow, Sanity, and Wix; Semrush does not provide built‑in publishing.
Which platform gives me access to an API for custom integrations?
Semrush provides an API; Frase does not.
How do the pricing models compare for a growing agency?
Frase starts at $39/mo but costs rise quickly for larger teams; Semrush has higher base pricing and add‑on costs, with no free tier.