Dub is a link attribution platform that combines branded short links, real-time click and conversion analytics, and affiliate/partner program management in one product. Teams create custom-domain short links with QR codes, device and geo-targeting, and deep linking, then track the full customer journey from that first click through to a completed sale. On top of link tracking, Dub runs full partner and referral programs: automated payouts, customizable commission structures, embedded referral dashboards, and partner risk monitoring, with global payout processing that handles tax compliance. It offers a REST API, an MCP server, and SDKs in TypeScript, Python, Go, PHP, and Ruby for teams that want to build link and attribution tracking directly into their own product.
YOURLS is a self-hosted, open-source URL shortener written in PHP. It allows users to create custom shortened URLs for their websites, blogs, or social media profiles. With YOURLS, users have full control over their shortened URLs, including the ability to customize the URL slug, set expiration dates, and track click statistics.
- Combines link shortening, analytics, and affiliate management in one platform
- Broad SDK support across five languages
- Open source core available for self-hosting
- Used by well-known companies like Vercel and Twilio
- Highly customizable and flexible
- Self-hosted for full control and security
- Open-source and free to use
- Extensive plugin and theme support
- No free tier, entry price starts at $90/month
- Pricing is built around partner payout volume, which can outgrow a plan quickly
- Overkill for teams that just want a simple link shortener
- Requires technical expertise to set up and configure
- Limited support options compared to commercial alternatives
- May require additional resources for large-scale deployments
More alternatives & similar tools
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View all →The Verdict
AI-generated from listing dataDub is a paid, SaaS platform that bundles link shortening, analytics, and affiliate‑program management, while YOURLS is a free, self‑hosted URL shortener focused on customization.
Key differences
- •Pricing model: Dub requires a subscription starting at $90/month; YOURLS is free and self‑hosted.
- •Scope of functionality: Dub includes affiliate/referral program tools and payout processing; YOURLS only provides URL shortening and basic analytics.
- •Deployment & maintenance: Dub runs in the cloud with optional open‑source core; YOURLS must be installed and maintained by the user.
- •Integration ecosystem: Dub offers native integrations (Segment, Tinybird, RudderStack, Stripe, Zapier) and SDKs; YOURLS relies on plugins and webhooks.
- •Support: Dub provides email and priority support for paid tiers; YOURLS offers community support only.
Pricing & value
YOURLS is free and open‑source; Dub starts at $90/month with costs tied to payout volume.
Ease of use / learning curve
Dub is SaaS with managed UI; YOURLS requires self‑hosting and technical setup.
Features & depth
Dub combines link shortening, attribution, affiliate management, payouts, and QR codes; YOURLS offers basic shortening and analytics.
Integrations & ecosystem
Dub lists native integrations (Segment, Tinybird, RudderStack, Stripe, Zapier) and SDKs; YOURLS relies on plugins/webhooks.
Collaboration
Dub provides embedded partner dashboards and automated payout processing for affiliate teams.
Scalability
Dub handles global payout processing and tax compliance; YOURLS may need extra resources for large deployments.
Support
Dub offers email and priority support for paid plans; YOURLS only has community support.
Choose Dub if…
Growth teams needing affiliate/referral management with built‑in payouts and SaaS convenience.
Choose YOURLS if…
Developers or marketers wanting a free, self‑hosted URL shortener they can fully customize.
Common questions
What is the total cost to get started?
Dub requires a paid subscription starting at $90/month; YOURLS is free but you must provide your own hosting.
Can I run an affiliate program with each tool?
Dub includes full affiliate/referral program features and automated payouts; YOURLS does not provide affiliate management.
Do I need technical expertise to use the platform?
Dub is a cloud SaaS with managed UI, needing little setup; YOURLS must be installed and maintained, requiring technical skills.
